Premium artwork doesn’t need to be so complicated.

It started with a simple idea in 2006.
How to create and share great artwork.
This is where most artists and galleries stop evolving.

But the idea evolved.
How to create and share great artwork, but make it bigger.
Yes, some artists and galleries do this as well.

The ambition escalated.
How to create and share great artwork, make it bigger, and make all sizes and formats similar. Making the decoration with multiple artworks more balanced, and easier to plan ahead.

It continued.
How to create and share great artwork, make it bigger, make all sizes similar, and optimize quality through better materials. And removing glass which then reduces light reflection, so you can see the artwork more clear.

Something was still missing.
So overall simplification and structure was baked in, making it easier to navigate and choose your favourite artwork. Less quantity, more quality.

And then.
Removing, tweaking and balancing the endless continuous principles that has been stuck in the artwork industry for years and years, such as questioning the numbering and hand signature which are known for increasing prices unnecessary in the industry. When you invest in a piece of artwork, it should be simple, and about the artwork itself.

The result.
A more overall simple and human friendly approach that reduces stress hormones and increase happy hormones when trying to find your favourite artwork. It’s easy to navigate, and you do not need to choose between sizes, just focus on the actual motifs.

Lastly.
The gallery represents premium artworks and industry leading production, from one artist, unless there are selective collaborations. It’s not the typical gallery with hundreds of different incompatible styles and artists.