Premium artwork doesn’t need to be so complicated.

It started with a simple idea in 2006.
How to create and share great artwork.
This is where most artists and galleries stop evolving.

But the idea evolved.
How to create and share great artwork, and make it bigger.
Yes, some artists and galleries do this as well.

The ambition escalated.
How to create and share great artwork, make it bigger, and make all sizes and formats similar. Which simplifies the planning and decoration process.

It continued.
How to create and share great artwork, make it bigger, make all sizes similar, and optimize print and material quality. Removing glass was also part of the process which then reduces light reflection, so you can see the artwork more clear.

Something was still missing.
Overall simplification and structure was baked in, making it easier to navigate and choose your favourite artwork through less quantity and more quality.

And then.
Removing, tweaking and balancing the endless continuous principles that has been stuck in the artwork industry for years and years, such as questioning the numbering and hand signature, which are known for increasing prices unnecessarily in the industry. When you invest in a piece of artwork, it should be simple, and it should be mostly about the artwork itself.

The result.
An overall simple, premium and human friendly solution that reduces stress hormones and confusion. It’s easy to navigate, and all motifs have similar options so you’ll only need to focus on finding your favourite motif. Whereas on other artwork platforms, you’d also be forced to choose between different price ranges, sizes, formats, print methods, materials, styles, mounting solutions, based on hundreds of different incompatible styles and artists, which can be daunting for most. Especially if you’d like to have more than one artwork.

Lastly.
The gallery represents premium artworks and industry leading production, from one artist, unless there are selective collaborations.